Archive for the "Branding" Category

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The Quick & The Dead

As a freelance copywriter, I watched clients past and present deal variously with a year of ‘interesting times’:

One client terminated a chronic poor performer, so he could keep his better staff.
A second gave accounts payable to his wife – who paid my invoices twice as fast!
A third saw contract termination as a happy excuse to [...]

Banners in Space?

Space missions have become a little ho-hum, right? As we saw with Apollo 13 and Challenger, they only really grab us when something explodes. So would you be phased if an orbiting satellite unfurled an advertising billboard large enough to eclipse the full moon?
The technology exists. Space Marketing Inc. based in Roswell, Georgia was ready [...]